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Marketing · Graphic Design · Project Management

BINEKEGazendam

“The best work sits somewhere between a good idea, smart thinking and great execution.”
Bineke Gazendam Sample of Bineke's campaign and content work
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Hi, I'm

Bineke

I'm passionate about ideas — the kind that turn into real moments, real engagement and real results.

From strategy and content to live events and everyday campaigns, I enjoy bringing brands to life and creating work that people actually want to see, share and be part of.

I thrive in fast-paced environments, enjoy working with people, and take pride in the planning, detail and creativity that go into making great work happen.

Bineke on set and on location at live events
Sample campaign creative, KPI reporting and content calendars

Strategy.
Content.Results.

From concept to execution

I manage the full process — from strategy and content planning to creative production, approvals, publishing and reporting.

Across social media, campaigns and live events, I keep the moving parts together while making sure the work stays on-brand, on track and focused on the end goal.

  1. 1

    Strategy

    Clear planning and direction from the start.

  2. 2

    Content

    Creative that fits the brand and connects with its audience.

  3. 3

    Execution

    Taking ideas from plan to finished work.

  4. 4

    Result

    Tracking performance and using it to make the next move better.

The industriesI've worked in.

Different brands, different stories

I've worked across very different industries, each with its own audience, personality and challenges. That's what I enjoy — figuring out what makes a brand different and creating work that actually feels like them.

6industries & counting
Automotive campaign creative
Automotive
Tourism and safari campaign creative
Tourism
Live event and concert poster design
Events
Fashion campaign creative
Fashion
Property and rental campaign creative
Property
Hospitality campaign creative
Hospitality

Where I add value

Target roles

My mix of live event coordination, social execution and brand design fits a range of agency roles, including:

A closer look at a

Key project

Renault Silverlakes — social development & social rollout

Renault Silverlakes social campaign mockups
  1. BriefReceive the client brief and define what the campaign needs to achieve.
  2. ConceptDevelop the campaign idea, creative direction, designs and overall goal.
  3. Paid StrategyWork with the Meta specialist to plan the ad budget and allocate spend across the campaign.
  4. RolloutCreate, capture and roll out content across Instagram, Facebook and TikTok — static posts, Reels and Stories.

My favourite tools

Adobe Creative CloudAdobe Creative Cloud
CanvaCanva
CapCutCapCut
Meta Business SuiteMeta Business Suite

Impact throughcreation.

Made to look good. Built to work.

Good creative should do more than look good — it should make people stop, click, engage and remember.

I use performance data to see what's working, what isn't, and where there's an opportunity to do better — then take those insights straight into the next idea, campaign or piece of content.

CreateMeasureLearnImprove
160+ pieces of social content created every month
Campaign results, client feedback and analytics dashboards

Beyondsocial.

More than a feed

Social media is a big part of what I do, but it's not the whole picture. I also work across brand identity, print, email marketing, presentations, video and content development — taking ideas into different formats depending on what the project needs.

BuildBrand identities & visual direction DesignDigital & print collateral WriteCopy, briefs & campaigns EditVideo & visual storytelling
Brand identity guidelines
Brand identity
Print collateral and vehicle branding
Print collateral
Email marketing design
Email marketing
Video editing timeline
Video editing
Content writing and campaign briefing
Content writing & briefing

Let's createsomething great!

I enjoy being part of the whole process — thinking through the idea, figuring out what it needs, bringing the right people and pieces together, and seeing it through to the end.

I'm always looking for work that challenges me, gives me room to create, and lets me be part of building something genuinely good.

Ideas · Strategy · Design · Content · Impact

Let's chat!

Email bineke@gmail.com LinkedIn Bineke Gazendam
Location Pretoria, South Africa
Open to relocation | Netherlands